#BE3455 Pantone Color of the Year 2023: Viva Magenta
Pantone announced PANTONE 18-1750 Viva Magenta as its Color of the Year for 2023. This vibrant crimson red tone represents strength, exuberance, and a balance between warm and cool.
The Story Behind Viva Magenta
Viva Magenta was inspired by cochineal, one of the most precious dyes in the natural dye family. The color represents:
- Natural and digital worlds
- Strength and empowerment
- Experimentation and self-expression
- Optimism and joy
Symbolism and Impact
This powerful shade symbolizes:
- Digital innovation
- Creative expression
- Natural inspiration
- Cultural transformation
Applications in Design
Viva Magenta has made its mark across various design fields:
Digital Design
- Brand identities
- Digital art
- Web design
- Motion graphics
Interior Design
- Statement pieces
- Wall treatments
- Textiles
- Decorative elements
Fashion
- Ready-to-wear collections
- Accessories
- Footwear
- Beauty products
Color Combinations
Viva Magenta pairs beautifully with:
- Soft Pink (#FFD1DC)
- Deep Navy (#1B365D)
- Warm Gray (#9A8F8F)
- Antique Gold (#CFB53B)